As explained in our Blog Post - What’s the difference between Social Reach & Social Engagement? Social Engagement is Key! The social engagement score is a measure of the account's engagement when compared with the industry standard or other accounts. It combines the engagement through likes and the engagement through comments into a percentage above industry standard engagement for the number of followers the account has.
These accounts in this Top 10 list have either spent a lot of time on their engagement and understand their audience or they have spent a ton of cash on fake instagram social engagement! Read more in this blog article - What is fake instagram social engagement?.
Also check out the other end of the spectrum, which is the Bottom 10 list of accounts by engagement. These accounts just bought their followers and don't have the engagement numbers to prove otherwise! - Instagram Social Engagement Hall of Shame.>